In this article, you’ll learn about how retail customers predictably behave, why this behavior matters, and how you can influence it with a thought out store layout design. One way to do this is to design a digital and physical retail environment that captures the overtaxed attention of consumers today. The rebirth of retail stores - after years of digital disruption and economic challenges - is possible if retailers can successfully contend for their consumers’ attention, and in return, earn their business.
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